
Chas
At this writing I haven’t had a chance to view the video of the keynote yet, but I’ve heard the audio and read all the news sites and the many Mac forums I monitor.
The reaction, at least initially, reminds me a whole lot of what we got from this same community regarding the iPod at the time of its introduction. Which is to say “mixed opinion,” followed by historical revisionism as the mainstream decided (slowly) that it was actually a pretty awesome product.
As I listened and read, I too had a mixed opinion about this thing: I liked many of the ideas, but some things seemed to be missing, and I wasn’t sure that there was a place in my power-user’s life for one. I did think and do think that this new product passes the “Grandma” test in a whole new way and may well prove to be a big hit with normal people, book lovers and educators. It may even be revolutionary (starting with killing off the Kindle, the Nook and so on — what staggeringly awkward and primitive failures of imagination those products look like now).
Then I thought about it some more. Second impression — oh dear, I may just have to give Apple even more of my money.
As I’ve gotten busier, I have allowed all my magazine subs — including some of the Mac mags I used to write for — to disappear. I barely read magazines anymore, despite enjoying them. Ditto for newspapers. The iPad would make this much easier for me to do, particularly when I’m lounging in a coffeeshop/airport (or at home for that matter!). If I had spare cash, I’d be spending it on Starbucks stock (or any other chain that is also an AT&T wifi hotspot) — I think business will be booming in a few months. Imagine being able to buy any magazine every published — even back issues — for a modest price and start reading them instantly. For me, at least, the doctor’s office will never be the same again.
If the AppleTV is the “den” Mac, and the MacBook/MBP is the “on the go” Mac, I think the iPad may be the “La-Z-Boy” Mac. I can certainly see myself enjoying it greatly in such a chair.
I’ve also been enjoying Classics on the iPhone, but have been very hesitant to get into eBooks properly. My wife has a Kindle, and it’s … okay . The iPad, on the other hand, has real potential for eBooks (particularly that they are using the ePub format — very smart), magazines, comic books (sorry, graphic novels), and even other written formats. Finally, I can invest some time and money into Canadian mags I’ve been wanting to check out!
So yes, I think this will inject new life into newspaper and magazine-type publications, and open the field to new voices (desperately needed, particularly on the political and investigative journalism fronts). That part, I think, I think will be revolutionary. Heck, its only been out a few hours and its already changed the eBook publishing industry, particularly when it comes to pricing.
A second example: I am typing this to you on an extended keypad attached to my BlackBook. Some years ago, I got tired of trying to keep a laptop and a desktop in sync, since I give a lot of public presentations. So I went all-laptop, and built myself a little base station here at home that the laptop plugs into. So now I carry a laptop with me on every airplane trip, carry the laptop on every presentation (and hope there’s working wifi where I’m going), carry the laptop on the ferry rides to Seattle or Vancouver. The iPhone has turned out to be quite good in a lot of these situations, allowing me on occasion to go without the laptop, but it’s never been sufficient for me to leave the laptop behind when I had any real work to do — particularly since the main reason I travel is to do presentations, which like the lackadaisical schoolboy I used to be, often get, er, “revised” on the way to the gig.
The iPad + iWork changes that very significantly in several ways:
- I can do “real work” on an iPad, whereas on an iPhone that’s all but impossible. Porting iWork over to the iPad was a stroke of serious genius.
- The 3G option makes it possible for me to have internet almost anywhere, which will be a godsend to my presentations when wifi isn’t available. The minute I heard you could hook an iPad to a projector, I was almost totally sold. This is a game-changer for road warriors, educators, and maybe even students.
- The greatly increased battery life means I can be away from my “base station” for a lot longer, but do almost everything I need to (including Back to My Mac if I need it). I don’t need to lug a “real computer” around with me at all anymore. My “real computer” can stay at the house, which means I can get a better/more powerful “real computer.”
- 9.7″ screen = easier on my aging eyes. There, I said it.
- Bigger than an iPhone, but still able to be used usefully in coach seating. Try that with a regular laptop. HAH!
- As Steve said (and I fully concur) … beats the crap out of a netbook for most things. Amen.
- Assuming (hehheh) that Rogers (our Canadian primary 3G provider) goes along with some similar pricing for an unlimited data plan a la AT&T for the thing … I think that will cause a revolution in its own right.
So, whereas yesterday I had been thinking about whether I wanted to finally upgrade to a 13″ or 15″ MBP, today I’m thinking my next computer(s) will be a 27″ iMac at home (I have really been wanting one, but couldn’t justify it because of my need to do presentations) and an iPad for the road. Much easier to sync, particularly for me as a MobileMe member. Much lighter. Does pretty much 100% of the things I would want to do on the road. I can have 3G when I need it, for a very reasonable price, and not pay for it when I don’t need it. No contracts, no ongoing mandatory expense. Fantastic battery life. Beautiful LED backlit IPS screen. Large (albeit virtual) keyboard. All my favourite iPhone apps.
There are a few other things I could have wished for, and the first one that came to my mind was a mic. Turns out it has one, along with speakers (just wasn’t mentioned in the keynote for some reason). This means I can use Skype. With Bluetooth, even. Sold!
I would have paid extra for a model with an iSight in it, and an iChat app. It would have been really nice if it had at least one in-built USB port instead of making us buy and use a little dongle, but OTOH now that functionality will (probably) be available to the iPhone/iPod Touch as well, which opens up all kinds of interesting possibilities.
So the thing’s not perfect. But it’s highly, highly intriguing. I think I’ve found a place for it in my life, mostly near the couch.
Still, I have little doubt that third-parties will plug the little gaps in short order, and as Jonny Ive said “there’s no wrong way to hold it,” so using it “upside down” with a webcam attached to the dock port could be huge. My wife will never get me lost again — I could have a GPS app on this thing!*
*It is, of course, always my wife’s fault if we get lost.
Obviously this is just my life and YMMV, but I certainly predict this to be a big hit (though I suspect there will be a slow start till the accessories and apps are fully built up. That’s okay, though — the iPod had a slow start too) and I do think it will change the world, at least a little. I think it will kill the Kindle/Nook/etc (which may have the unanticipated effect of further hurting libraries), and I think it will revitalise the magazine/graphic novel and newspaper publishing companies, take e-reading mainstream and continue to solidify Apple’s grip on the media world, which has so far been pretty mutually beneficial (but I can see where some people would be concerned about that).
I think it will largely kill netbooks that aspire to be anything more than bargain-basement Microsoft Office machines. After today, they finally look like what they really are — toys.

Steve + Tablets
On the other hand, I think seniors and newbies and switchers — and heck, most non-nerds — would be very well-advised to give the iPad a test drive as soon as possible. I think this is exactly the right amount of computer for the average person, reformulated in a way that drops some of the barriers and makes learning it much easier. And it’s a pretty fine supplement to a “real” computer even for geeks (at least, this geek).
Finally, I think the iPad will draw netbook owners who want something more, tablet owners (particularly artists) who want it done right, and adults who would have otherwise bought an iPod Touch (which is now pretty much a kid’s device). If Apple had offered a nice set of bluetooth headphones (and the aforementioned webcam) I think they would have made it just about perfect.
I’m sure I’ll have more to say about this later, but those are my initial thoughts.


Great Article Chas! Thanks.
The Kindle still has 1 thing the pad won’t: totally free cellular connection. That ensures that the Kindle owners can buy a book on a whim. Instant Gratification. The iPad with 3G will be close. I don’t know how Apple’s eBooks compare, but Amazon allows 5 devices to share 1 book purchase in the family. When Ellen buys a book on her Kindle, I can have a copy for free on my iPhone. I didn’t hear if Apple will do that.
I keep hearing “Kindle Killer”, but I don’t think it has to be framed that way. Amazon has an iPhone app already, so it will work on iPad-day-one. They can just sell the eBooks to iPad owners as well. They can just drop the Kindle and not really care. Its about online sales for them. (But I wouldn’t want to be working in the Kindle department right now.)
I predict that the wifi iPad will make sales of MiFi go up. When you’ve got a group of devices that all want to be online, and the all have WiFi, that connection-sharing widget looks pretty good.
iPads for sales presentations alone will be big. A laptop can put a barrier between presenter and audience. An iPad doesn’t look like it will.
Sound. I’ve noticed lately that my iPhone headphones work for sound-in on my iPod Touch and on my MacBook. The single jack on the new MacBook looked like mic support was dropped, but its in there. Plus the button on the headphones works to pause/play the MacBook. Maybe the same for the iPad?
This reminds me a lot of the term TiVo coined: “Time-Shifting”. With this light little device we can make more of time we would have wasted in lines or walking down the street Watch TV/Movies/YouTube when you have some time. Type an article if you have a few minutes. Read the news.
I saw the part where he showed the Map Application. WOW! Beautiful big maps and satellite photos. My forestry-employed family members would flip. Car iPad mounts are coming for those maps alone. And those car-computers with touch-screens are about to be kicked out. This is the whole thing rolled up in the monitor, just drop into the mount, add power and audio connections. (New law against using it while driving except for the Tom-Tom app.) However, it only has “assisted GPS” listed for the 3G model.
Never fear, a Daytona company makes a wifi-GPS bridge so any smartphone can access GPS data. http://www.g-fi.com/. Also, the Sprint MiFi device also has a GPS. (Its unclear if wifi devices can access the GPS data.)
Dare I say it? How long before we have the Cross-Over iPad App? Run Windows Explorer better than anywhere else. (ugh) Well, the best VNC device for running the beige-box from across the room/house/planet.
What else to predict as built from this?
Electronic Menu for Restaurants? (Play trivia quiz while waiting)
Trendy Point-of-Sale systems?
Kiosks?
Mobile Security Guard Video Monitors?
Presentation collections? (One for each person, all controlled by speaker.)
Ziplock bags for use in the shower?
Insta-print by putting it face-down on a copier.
A thought struck me: This could be that refrigerator computer I’ve heard discussed for so many years. That old idea was doomed for a ton of reasons, but last night I had the thought that my Mother and Grandmother could use the iPad as a fancy family photo frame or scrapbook.
Then I suddenly imagined it at various places around the house like a frame, then stuck the fridge with magnets! And if I can send pictures to it from afar, (sems likely) she can see them shown wherever she likes to put this device.
At first, that seems like a really pricey way to do that job. So many others have cheaper solutions after all. But it suddenly struck me as so viral. I get this for my Mom. She uses it to show pictures to her friends. She decides to try it for email because its THERE. Now all the other functions start to get used. She takes it with her everywhere to have that photo gallery. Her friends see it. She wants a better purse for it. (New clothing lines!) Totally viral sales.
What about the home automation industry? Seems to me this would make a great automation pad – I could use this to control my X10 and Insteon, along with my A/V stack. Indigo already supports web based control pages – with Safari in the iPad, that will still work. And RedEye works great on my iPhone now – that’s immediately available on the iPad.
But then there’s the custom development. A well designed iPad app could take over the high end audio visual control market.
And… who want’s to bet there’s a Boxee app coming soon… this would be KILLER coupled with Boxee on a Mac Mini… or with the new Boxee cube coming out this year.
And with so many cloud apps out there now… an iPad that runs a nice browser and an email app may be all the average user needs!
>> Then I suddenly imagined it at various places around the house like a frame, then stuck the fridge with magnets! <<
Ah, yes, but then you'd need $500 worth of magnets!
I might buy one for my Mom, who wants to be able to show photos and e-mail to her friends, but who doesn't want to bring people into her bedroom, where her Mac now sits. So, I suspect it will make a great "living room" computer for her.
Now I'm debating whether her new device should be the iPad or a 15-inch MacBook Pro.
Walt said:
Well if it’s like musi and (IIRC videos) Apple offers you can have it on up to five Macs and any number of iPods/iPhones synced with those Macs.
From Admin: comment edited to make clearer separation of new comment from quote of older comment.
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Great Article- and discussion. Itunes makes it possible for artists to get paid. I have the usual question if books will get downloaded and pay the writer or go the way that torrent has killing cd rental and sales. Amazon announced they will let authors/publishers keep more of the kindle download $ starting in June so I’m keeping the coauthored book non e-book til then. Last I checked as long as you use Amazon e-book they try to keep you from other downloads. This book is a workbook and does well as a hard copy. But on iPad it I could keep the workbook feel and also include the iphone app. If you are on Amazon put in “eating on $1″ to see the book I coauthored (soon to be iPad book and app?)
[...] perhaps even trade it in towards a bigger and more powerful desktop for the home. As I mentioned in my previous post, because I’ve needed a laptop for all the presentations I do, and only wanted to keep one machine [...]