http://events.apple.com.edgesuite.net/1001q3f8hhr/event/index.html
It plays in the QuickTime player rather than iTunes.
To cut to the chase, you can try these reference movie files.
Steve Jobs talks about the category the iPad will fill. Why netbooks aren’t enough. Shows the iPad. Clip ends just before he begins to demonstrate.
QuickTime-iPad Unveil-Category And First Reveal 5:33
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